What Older Women Want (WOW) (Web resource) Author: Cara Tannenbaum, MD Organization: Canadian Women’s Health Network; Institut universitaire de gériatrie de Montréal, Research Centre The bilingual What Older Women Want (WOW) website offers a portal for consumers that provides health information on issues that older Canadian women have defined as their unmet priorities: urinary incontinence, memory loss and exercise. The focus is on prevention, with tips on diet, lifestyle changes and exercise. Treatment options are also provided. The WOW website also has a portal for health practitioners, outlining the kinds of questions that practitioners should be asking their older female patients routinely, and the ways in which they can provide prevention and improvement strategies to their patients for urinary incontinence, memory loss, as well as the particular exercise needs of older women. This website is based on the 2005 WOW study that asked 5000 women aged 55–95 years across Canada which of their health needs they felt were not being met or addressed adequately by their health practitioners. Three of the themes most often mentioned were: screening and treating urinary incontinence; counselling about memory loss (or perceived memory loss); and exercise strategies to address concerns such as falls and functional decline. The WOW website is a joint project of Dr. Cara Tannenbaum (lead author of the 2005 WOW study), the Canadian Women's Health Network and the Research Centre of l'Institut universitaire de gériatrie de Montréal. The website is funded by the Canadian Institute for Health Research's Knowledge-to-Action Fund. Web Address:  http://www.wowhealth.ca Version française :  Cliquez ici pour voir la description en français Purpose:  Consumer information/support; Health information; Practitioner information Information Source:  Community-based organization Geographic Origin:  Canada Language of Resource:  English, French Groups:  Older women Last Reviewed by Women's Health Matters:  July 11, 2007